New week, new loaves. Pre-orders are open for pickups/drop-offs on Thursday 23rd July and Friday 24th July 😊 Check out this week's new menu additions! If this is your first time here, welcome. See the 'How it works' section for more details.
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Ratings & Reviews

12 Ratings
5 stars
4 stars
3 stars
2 stars
1 star
Fab serviceEllie
2 months ago
Such a great idea, ordering online is easy, the freshly baked goods are hand delivered to your door and taste divine, the cinnamon rolls are absolutely delicious, thanks Jo will definitely be ordering again ☺️
Best rye bread in Brum (or the UK even?!)Natascha
3 months ago
Look, I’m German, I take bread seriously. The one big thing I missed here in the UK (sorry mum&dad) was proper rye bread. I just had my first loaf from Jo and I almost cried. The rye bread is delicious, well balanced (and almost gone already!). It tastes like home and as soon as I am done with with review I’m ordering next weeks!
Great sour dough rosie wells
3 months ago
We went for the multi seed and the white loaf…both absolutely delicious!! So fantastic to have a local bakery in Bearwood - thank you!
LOAF ACTUALLY ❤️❤️❤️Lucrezia
3 months ago
I would give 6 stars if I could
Sensational bakeryTim Elliott
3 months ago
Really really good bread, very affordable for what you get. Rye bread is tangy, thick + delicious, and the cinnamon rolls are like eating buttery clouds. Jo the baker is lovely. Strongly recommend!!
A must-buy for Bearwood and HarborneGarazi
3 months ago
Gorgeous and very flavourful bread. I love a load of butter and marmite on the seeded sourdough and tuna melts with the sandwich loaf are sinfully decadent. Definitely a staple in our home now. Thank you Loaf Actually!
get that bread!Kayley
3 months ago
I am serious when I say - this is the best bread I’ve ever had. It’s just the perfect flavour and texture, really easy to slice, great as a sandwich or as toast, and it keeps you full in a way that supermarket bread never could. It also feels really healthy and nourishing, very different to processed loaves. Yes it’s a little pricier than big brands but for what you get, it’s an absolute bargain. If you’re hesitating, just get a loaf to try, and you will never look back! The ethos behind this company is also lovely, and each loaf is clearly made with love. Congratulations Jo, and keep up the good work! 💖🍞
Delicious! Natalie
3 months ago
Tried this new local bakery last week and I'm really impressed :) Picked up their seeded loaf and it was absolutely delicious - fresh, flavourful and perfectly baked. The cookies are fab too. Definitely coming back to try more! Highly recommend paying them a visit :)
Great sourdough!!Frankos
3 months ago
The sourdough bread here is delicious and affordable. I’ve tried both the classic white and the multigrain, and they were excellent. I highly recommend this place. I also love the ordering system, it means I’m guaranteed fresh bread every week!
Sandwich loaf Helene
3 months ago
Tried the white sandwich sourdough loaf this week: lovely and soft..perfect for breakfast and with sandwiches. Thank you Jo !
Delicious, wholesome, lovingly handmade Sean D
4 months ago
Whenever I get gloomy about the state of the world, I think about Jo’s delicious baked goods. I’ve been lucky enough to sample the sourdough loaves, the cinnamon buns, the cookies and now the sandwich loaf and they’re all 11 out of 10 for quality. I’ve got a sneaky feeling you’ll find that Loaf Actually is incredibly tasty!
She's a dough-jo!Mimie
4 months ago
The best sourdough around, the soft sandwich loaf got me through some tough times, but I'm a rye/seeded girl. The cookies are always a hit, great for sharing

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