Our pound cakes are all built on a rich vanilla cream cheese base, handcrafted from scratch using real ingredients and time-tested techniques. From the classic vanilla cream cheese pound cake to fresh strawberry, lemon—one of our fan favorites—and more, each cake delivers moist texture, bold flavor, and homemade quality. Baked in round Bundt-style pans by Wilton’s Bakery, every pound cake is uniquely shaped, with no two cakes exactly alike—except for the guaranteed freshness and delicious taste in every bite. Real ingredients. Real flavor. All from scratch.